girl sitting at a desk thinking

12 Tips to Think of a Name for Your New Etsy Shop

So, to open your Etsy shop you need a shop name, but you can't think of one!

When I was starting, thinking of a shop name was one of those things that was holding me back.  I kept thinking thoughts like…

  • It has to be the perfect name
  • I literally can’t think of anything that sounds good
  • It needs to be something other people will love
In reality, your shop name on Etsy has little to do with how many sales you will actually make.  
All of the advice I kept seeing was “don’t spend too much time on it” or “just pick anything” but that wasn’t helpful when I couldn’t think of anything.  
I didn’t like that advice and it wasn’t helpful to me so I’m here to tell you something different.  

My Advice

They were right that it doesn’t really matter too much, and I don’t think you should spend weeks agonizing over what to name your shop, but I do think it should be a name you like.  It should be a name that makes you smile when you tell someone about your new Shop! 
If you can come up with a name super fast, that’s awesome!  You’re a rockstar!  You should totally just go with it. (and if you change your mind later and think of the *perfect* name later you can still absolutely change it).  
I didn’t want to just pick something random though, I was way more motivated to put in effort in my shop by starting with a name that made me happy.  

Where to Start

So, if you’re an over thinker like me then go ahead and take some time to think about it (maybe even a few days), BUT set a deadline for yourself!  

Our brains will take as long as we give them to figure something out.

Any students or past students here who didn’t get that paper done until the day before it was due?  This is the same idea.  


So, go ahead and tell yourself something like “I’ll have some ideas written down and pick my final choice by Wednesday before I go to bed”… or something like that.  


Tips & Tricks for Brainstorming

Ok, how do you think of a name if you’re stuck?  Here’s some basic tips to keep in mind… It should: 

  • Be simple enough for people to remember the name
  • Avoid words that are complicated or hard to spell
  • Make you smile
Now, grab a piece of paper or open a notepad

First, open a new tab and go to Etsy


  1. Start searching for products in your niche or similar to what you might want to sell in your shop. 
  2. Look through a few pages and take note of any shop names that you like. 
  3. If you think of any ideas while you’re looking write those down too. 
Look through the prompts below and write down anything that pops into your head
  • Are there any words that just make you feel happy when you hear them?
  • Do you have a favorite pet?
  • What are your favorite things in your life?
  • Do you have a favorite place to go or a location that’s special to you?
  • What do you intend to sell in your shop?
  • Any favorite puns related to your niche?

Still Stuck?

Grab a dictionary (or get a dictionary app) and just start looking through it to see if anything jumps out at you. 
Remember, set a deadline for yourself and pick something before that deadline!

Ready to open your shop?

Good luck!  I know you’ll pick the perfect shop name and get moving to the next step to have a successful Etsy shop!  


Chelsea Sprague

Chelsea lives in Rochester, NY with her husband and two fluffy cats.  Her passion is helping other people start and grow their passive income businesses!  She can usually be found with a cup of coffee in her hand.